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Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

There are mixed opinions regarding the safety of online dating.

Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.

Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.

The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

A great diversity of online dating services currently exists.

This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.