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Rubenesque dating

In 1971, the first Starbucks opened its doors in Seattle, featuring a sign made of painted cedar planks.

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According to CEO Howard Schultz, Heckler “pored over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.” (Medieval-minded blogger Carl Pyrdum has pointed out that there were no Norsemen left by the 16th century, but let’s just move on.) The mermaid was exotic. At first, and despite some complaints, Starbucks just rolled with it.

As Schultz later explained, “Bare breasted and Rubenesque, [the mermaid] was supposed to be as seductive as the coffee itself.” But then the time came to put the logo on the delivery trucks, and that was problematic.

As for the rest of the profile, that advice will come later.