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Then the group should evaluate each of the ideas and develop the most promising ones for practical application. ______________________________________________________________________ What If. Choose one of the questions below and then trace the reasonable and logical consequences that would follow.

In personal relationships, romantic or supervisor/employee, in techniques and policies, whenever someone suggests an improvement, the typical response is, "So what's so terrible about it now?

This "either it's fine or it's bad" attitude often gets in the way of thinking calmly about improvements.

The emphasis is now on analysis and real world issues. These are ideas that need to be researched, followed up, thought about, discussed more fully, and so on. Note here that evaluation does not take place on the same day as the brainstorming session. For stop and go brainstorming, ideas are generated for three to five minutes. In this technique, the moderator goes in order from one member of the group to the next in turn or sequence. A new electronic consumer product ______________________________________________________________________ Asking questions to stimulate curiosity and creativity has proven helpful for all kinds of endeavors, whether problem solving, product development, inventing, or communication. List or describe (in a sentence or two each) at least ten consequences. Attribute analysis is the process of breaking down a problem, idea, or thing into attributes or component parts and then thinking about the attributes rather than the thing itself.

Some brainstormers divide the ideas found to be useful into three lists: A. These are the ideas you will be able to use right now. This fact keeps the idea session looser (no fear that evaluation is coming soon) and allows incubation time for more ideas and time for thinking about the ones suggested. Then the group is silent (and thinking) for three to five minutes. Each member gives whatever ideas he then has, and they are written down. A written list of mind-stimulating questions is useful because it reminds us of approaches and possibilities that we otherwise would not have in mind. ______________________________________________________________________ 4. For example, let's say you work for a ball bearing manufacturer and you discover that a flaw in one of the machines has caused the production of 800 million slightly out-of-round ball bearings.

You'll remember the five creative methods we discussed in the Introduction to Creative Thinking: evolution, synthesis, revolution, reapplication, changing direction. These questions are especially useful for generating ideas for improving something (the evolutionary approach), but they also help to break thinking out of the evolutionary mode and put it into the revolutionary mode by returning the thinker to the origin and purpose of the idea or solution. What-iffing is a tool for releasing the mind, for delivering us from being blocked by reality. A checklist of available tools used in your ordinary work can also be helpful.

Many classic creative thinking techniques make use of one or more of these methods. (Agency or Method) How was it, could it be, should it be done, prevented, destroyed, made, improved, altered? By returning to the roots of the problem, a new vision can be created. In its simplest form, what-iffing involves describing an imagined action or solution and then examining the probable associated facts, consequences, or events. These lists might be called availability reminders.

Remember, the goal is more important than the path. If cars were maintained by the government, too, some would be in better shape than now, but others would be in worse shape--no pride in personal ownership. You'd never know if the car you drove to a location (like the movie theater at night) would be there when you got out. These checklists simply save the mental effort required to bring up what's available when that list gets longer than six or seven.

Alex Osborn, advertising writer of the fifties and sixties, has contributed many very powerful creative thinking techniques. This is sometimes called piggybacking, hitchhiking, or ping ponging. (Purpose) Why was or is this done, avoided, permitted? On sunny days cars would be plentiful, but on rainy days, you might get stuck at the shopping center. Another example might be to ask, "What if we do nothing about the problem? ______________________________________________________________________ Use one or more of the concepts in this article to respond to one of the following challenges. The Kell Mills Cereal Company has just created a new breakfast cereal made from formed wheat chunks.

For a one-person brainstorming session, using an idea map on a large piece of paper is useful. (Large writing helps keep your ideas in front of you. The moderator should prefer those with ideas that tag onto previous ideas, then those with new ideas. The creative juices flow best when participants are relaxed and enjoying themselves and feeling free to be silly or playful. In other words, the first step to implementing a new reality is to imagine it.

In fact, some people have said that using 11 by 17 inch paper instead of 8.5 by 11 inch increases their creativity. If necessary the moderator will also remind members of the group not to inject evaluation into the session (in case a member tsks, sneers, says, "Oh, come on," and so forth). Eat popcorn or pizza or ice cream or make paper airplanes or doodles while you work, even if the problem itself is deadly serious like cancer or child abuse. Notice when you mention a "what if" to your friends, their reaction will probably be to laugh and change the subject, or to laugh and suggest one funny consequence.

Generate at least 35 ideas for solving the problem. paperweights, ship ballast, podium anchors, tree stands, scale weights, and so on What can be done with metal things?